Building and maintaining a brand is harder than ever. The competition is stronger than ever, media is fragmenting more than ever, and social media channels are becoming more influential than ever (and they seem to be the place everyone slags you off). The temptation as a result of this can be to work harder to […]

Everyone is keen to tell you about why Marketing works, but no-one really wants to discuss why it doesn’t. I thought I’d start off by sharing some thoughts on reasons I see Marketing fail. Alignment This is the big one, and before I go into this, I’ll let you in on a little secret. Marketing

I’ve spent my career developing and honing my marketing skills, and when I look at the 4X4 and outdoor space, I see so many businesses with great intent and good products, but which aren’t quite able to bring it all together. Some struggle with managing media partnerships. Some simply run out of horsepower to do