Track Trailer Tvan Campaign

Track Trailer’s Tvan is an iconic Australian made Camper Trailer, which is incredibly capable and well built.  But it had the perception of being only for a couple.  And it was considered expensive.  How did we combat that?  With a campaign which showed the quality of the product, but also connected with our love of the outdoors and sharing it with our kids and grandkids, as well as the way that our stuff is often shared amongst the family.  We made the Tvan the right investment in memories and experiences for the whole family.

This campaign has performed very strongly, getting a significant portion of the audience watching the entire ad, showing high levels of engagement and has driven strong results for Track Trailer.  

Director: James Medlam

Producers: Aiden Frost and Shawn Peach

Photography: Scott Mason

Videography: Infocus Media Group and Peter Lightowler

BTS Package: Jason Reed