The Adventure Boat Company
The Outdoor Marketing Agency was engaged by The Adventure Boat Company to help them plan and execute their Marketing Strategy. They had a range of exciting boats they were keen to bring into Australia and needed help getting their strategy right.
The Outdoor Marketing Agency helped The Adventure Boat Company develop a set of Brand Guidelines to help them setup their brand architecture correctly and balance their brand against the brands that they would be distributing in Australia.
With the Brand guidelines setup, we focused on supporting their in-house marketing resource as they worked to procure merchandise, build their website and begin to promote the business. We negotiated favourable rates with media in support of promoting their brand, including Club Marine and Boatsales. We developed their ad creative and managed booking deadlines to help ensure that they were met.
We built a social media calendar, focused on key messages for The Adventure Boat Company to plan and execute on.
We also helped plan and implement their event appearance at The Sanctuary Cove International Boat Show. We helped with creative and design for the event, supporting The Adventure Boat Company where required.
Highlights
We ran an advertorial article with Boatsales in November 2022, to help promote a number of their brands. The article was one of the best performing pieces of content on the entire network for that month, and well exceeded the traffic goals, driving significant engagement. We backed this up with advertising and premium listings on the Boatsales network which drive record enquiries and increased their brand recognition and consideration significantly.